Open to work
Creative Director
Shadi Khair
Summary
Creative Director | Visual Storyteller | Brand Strategist
Multidisciplinary creative leader with 10+ years of global experience across design, marketing, and education. Proven ability to direct visual identities, manage creative teams, and develop engaging brand narratives for fashion, tech, and lifestyle clients. Passionate about transforming concepts into captivating campaigns through strategic thinking and innovative design.
“I believe creativity should not just look good, it should make people feel, remember, and act. Every project is a chance to build legacy through design that speaks louder than words.”
Work Experience
Sept 2021 - Present
We Khair Creative Agency - UAE
— Spearheaded creative direction and execution for diverse clients, including major automotive brands across the Middle East (Citroën, Hongqi, Dongfeng).
— Built and led an in-house team of designers, editors, and copywriters to deliver full-funnel marketing campaigns - from concept and branding to social media and print.
— Mentored junior creatives, refined workflows, and established a high-performing culture of storytelling, innovation, and attention to detail.
— Translated client business goals into bold visual strategies, producing campaigns that boosted brand visibility and engagement.
— Played a key role in business development by pitching creative strategies and winning long-term client accounts.
— Oversaw multi-platform content production for digital, video, and print with a strong focus on ROI, timelines, and quality.
Lecturer - Footwear & Digital Design
Sept 2021 - Present
Esmod Dubai - The French Fashion Institute - UAE
— Deliver engaging and practical footwear & digital design lectures tailored for fashion design students.
— Integrate industry insights to enhance student understanding of real-world creative workflows.
— Teach essential tools and techniques using Adobe Creative Suite, focusing on Photoshop, Illustrator, InDesign, Premiere Pro, Procreate, & AI Tools.
— Guide students in translating fashion concepts into compelling visual presentations and portfolios.
— Foster interactive and creative classroom environments that encourage experimentation and artistic growth.
— Support students in mastering digital design fundamentals while developing their unique visual style.
Senior Solution Consultant
Jan 2020 - Aug 2021
Dassault Systèmes, CATIA Design Department - Germany
— Collaborated with global design teams on storytelling through visualization tools.
— Delivered keynotes and live demos at exhibitions, empowering clients in automotive and aerospace design.
— Enhanced design workflows, enabling faster content production and ideation.
Education
New Balance x Pensole x Modo
3D Footwear Design Masterclass - 2018
Boston, United States
University of Stuttgart
Master’s Degree in Architecture - 2011
Stuttgart, Germany
University of Kaiserslautern
Bachelor’s Degree in Architecture - 2008
Kaiserslautern, Germany
RWTH Aachen University
German Language Studies - 2005
Aachen, Germany
Skills & Tools
Leadership & Strategy
Team Leadership
Team Mentorship
Project Management
Client Relations
Concept Development
Branding Strategy
Creative Execution
Art & Creative Direction
Storytelling
Brand Identity
Campaign Execution
Photography
Videography
Graphic Design
Software expertise
Graphics
Photoshop
Lightroom
Illustrator
InDesign
Video
Premiere
Pro
After Effects
Media Encoder
DaVinci Resolve
AI
Midjourney
ChatGPT
Runway
Newarc.ai
3D
3DExcite
DeltaGen
3DExperience
Platform
McNeel
Rhino 3D
SketchUp
Office
Microsoft
Office
Apple
Numbers
Apple
Pages
Apple
Keynote
CAD
AutoCAD
Vectorworks
Web Design
Framer
Wordpress
Operating Systems
Windows
MacOS
Languages
English
German
Arabic
Interests
Tech
Photography
Drumming
Cycling
Sneakers
Cooking
Music
Health
Socializing
Traveling
